I've been trading PM's with Blk350on20s this past week. I know he's running a FASS pump and a DIY fuel bowl delete/rail mounted fuel cooler.
He just gave me a rundown of what's all involved to run from the FASS pump to the HPFP.
He talks about it here:
http://powerstrokenation.com/forums/showthread.php?t=113742
I priced most everything through Jegs and it looks to be a couple/few hundred dollars less than Elite's setup. It looks like the biggest expense will be all of the fuel line.
I don't know if comparing it to Elite's setup is an apples to apples comparison but if they both accomplish the same goal, it seems like a no brainer.